Rosanna Lopes - It's me!

Rosanna Lopes

Rosanna Lopes
+44 20 3289 0821

Personal Information

A dedicated, result-driven and passionate digital marketing expert with experience in various Digital channels. A self-starter and innovative problem solver with strong interpersonal, communication and negotiation skills and the ability to develop and maintain solid business relationships. Fast paced and a continuous drive to meet and exceed goals. Excellent analytical skills. Fluent in English, Portuguese and Spanish, Dutch native.

Passionate about Digital Marketing, growing businesses and international environments.

To view my full profile and recommendations, visit my Linkedin Page



Founder and Consultant


RocketCompass is a Digital Marketing Agency focussing on Digital Marketing Strategy, Website and Audience Analysis and Channel Management.

Whichever the purpose the online presence of our clients, we guide them to new heights.


JULY, 2015 - APRIL, 2015

Head of Marketing Delivery


Biglight is the creative Ecommerce Agency helping leading brands and retailers achieve their ecommerce ambitions.

Responsible for running the Affiliate Marketing Channels and achieving growth for Tommy Hilfiger, Uniqlo, UGG Australia, River Island, Goldsmiths, Yumi, Milli Millu and Hoka One One. Leading an Affiliate Marketing team of 7, reporting straight into the co-founder.


OCTOBER, 2013 - MAY, 2014

Head of Performance Marketing


Infurn is Europe’s largest online designer furniture retailer.

Head of the Performance Marketing team, 10 direct reports representing 12 different markets within Europe and the USA. Responsible for forecasting, budget and achieving aggressive traffic, sales and ROI goals through the following channels: Affiliate marketing, third party emailing, leadgeneration, display advertising, mobile adversing, social media advertising. Reporting directly to the CEO.


OCTOBER, 2012 - OCTOBER, 2013

Performance Marketing Manager


PhotoBox is Europe’s leading online photo printing company.

Responsible for negotiating, setting up, trafficking and testing Email, affiliate, display and social media campaigns as well as offline campaigns with the goal to acquire new customers. Responsible for forecasting, budget and achieving aggressive sales and ROI goals.


JULY, 2009 - JULY 2011

Online Marketing Assistant


Vistaprint is a large online supplier of printed and promotional materials as well as marketing services to micro businesses and photo products to consumers.

Responsible for setting up, trafficking and testing Email, affiliate, display and social media campaigns as well as offline campaigns. Continuously looking for optimization of creatives, landing pages and offers with lessons derived from numerous tests. Coordinating the complete process from negotiating, planning, preparing and analyzing campaigns in order to reach and exceed goals. Maintaining and developing effective relationship with external partners. Responsible for forecasting, budget and achieving aggressive direct response goals. Very closely involved in the launch of the Portuguese Market by setting up deals and preparing launch campaigns.




Eserp Business School - MBA International Business Administration and Marketing


The Hague University - BBA, Facility Management


Affiliate Marketing 10/10
Third Party Email Marketing 10/10
Online Display advertising 10/10
Paid Social Media Marketing 10/10
Retargeting 10/10
Lead Generation 10/10
in-app advertisement 10/10
Offline Direct response Marketing 10/10
Traffic Generation 10/10
Acquisition marketing 10/10
Negotiating 10/10
Marketing Strategy 10/10
Agency Management 10/10
Account Management 10/10
Google Analytics 10/10
Digital Marketing 10/10
Performance Marketing 10/10
Team management 10/10
Paid Search Marketing 10/10
SEM 10/10