Affiliate Marketing is a performance-based marketing channel in which merchants pay out a commission to publishers who actively promote them. They are often called affiliates or advertisers. Because you only compensate affiliates when conversion is made, the risk and upfront investment is typically lower in comparison with other paid channels. It takes an experienced Affiliate Marketer to understand the dynamics of the channel, find the right incentive and strategy to work with the right Affiliates and build strong partnerships on behalf of the brand.
Whether you’re just thinking about starting your Affiliate Channel or you already run your programme but are looking for improvements, feel free to contact me to discuss the options.