Affiliate Marketing Expert

Saas Business Case study

How I Revitalized and Scaled the Affiliate Program of a Prominent B2B and B2C SaaS Business

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How I turned the Affiliate Program into the most important Marketing Channel of the business

As Affiliate and Revenue numbers are named, I omitted the name of the client for privacy reasons.

I was the Affiliate Manager for a prominent B2B and B2C Saas business specializing in website building, landing pages, and funnels. I faced a challenge where the existing affiliate program, with 1000 Affiliates, struggled to translate efforts into consistent revenue. Only a few affiliates were delivering reliable results, and income patterns were suboptimal.

Strategic Overhaul:

Recognizing the need for fairness and competitiveness of the Affiliate Program of my client versus competitors, I started our collaboration by doing a comprehensive evaluation of the existing Affiliate Program. This paved the way for a strategic restructuring designed to incentivize affiliates and establish a more robust and mutually beneficial relationship, while also cutting costs for my client.

Prioritizing quality over quantity, I made the strategic decision to eliminate affiliates from coupon code and cashback websites. This pivot towards high-quality content-driven strategies created an environment attracting affiliates committed to genuine engagement and promotion.

Dynamic Activation and Recruitment:

Understanding the vital role of activation and recruitment, I launched dynamic activation campaigns and tested new strategied often. I also developed and executed monthly recruitment strategies, diversifying our affiliate base and ensuring a steady influx of new, committed partners.

Streamlined Onboarding Excellence:

To bridge the gap between recruitment and active participation, I introduced a streamlined onboarding process. This ensured swift integration of new affiliates into the program and equipped them with the tools and knowledge needed for effective brand promotion.

Active Launch Support:

Recognizing the pivotal role of product launches, I took an active role in supporting affiliates during these crucial periods. This involved hands-on assistance, strategic guidance, and ensuring affiliates were well-prepared and motivated to maximize their promotional efforts.

Optimization and Communication:

Despite challenges with the existing affiliate tracking software, I implemented strategies to operate efficiently. This involved overcoming limitations, finding workarounds, and maintaining consistent communication with affiliates. Proactive engagement ensured that affiliates felt connected, committed, and aligned with the brand.

Quantifiable Results:

Within a short span of a few months, the impact of these strategic initiatives became evident. At the end of the project, the Monthly revenue exceeded $200,000 monthly on average and constituting a significant 40-45% of the total revenue. Launches were heavily supported by the Affiliates and demonstrated to have a major impact on revenue. The affiliate count, initially less than four, skyrocketed to over 7000 in a few years time, demonstrating the program's unprecedented growth.

Do you have more questions about this Case Study? Feel free to contact me

"Rosanna has been running the affiliate program for us for quite some time now and has been doing a tremendous job at engaging with our existing affiliates and recruiting new partners. Before working with her, we had 3 different people trying to run to program at no avail. It takes a special type of person to be an affiliate manager and Rosanna is that type of person!"

CEO

In what capacity can you work with me?

You prefer Launching, Running or Scaling your Affiliate Program yourself but need an expert to teach you how? Let me train and guide you or your staff in 6 weeks. Together, in a step by step format, we will set your business up for Affiliate Marketing Success.

Like describe in this case study, I can do it for you. Even though I work as a freelancer, I represent your business as a part of you when I speak to your Affiliates. And with 14 years of experience as an Affiliate Expert, you can trust me to run your Affiliate Program with the same dedication as if it was my own business.

Why work with Me

Expertise

Leverage my proven track record in strategically Launching or overhauling and revitalizing affiliate programs, transforming them into robust revenue streams.

Affiliate Recruitment

I'm a born Networker and created my own methods and strategies to create win-win, Longlasting partnerships. Benefit from my dynamic approach to affiliate activation and recruitment.

The numbers matter

Utilize my data-driven approach to optimize affiliate performance continually, ensuring that every aspect of the program aligns with key performance indicators and maximizes revenue potential.

About Me

I'm your go-to expert for supercharging your business through the magic of affiliate marketing. I've helped small businesses and hughe businesses Thrive through Affiliate Marketing success.

Picture this: You, kicking back while a steady stream of revenue flows in, thanks to a killer affiliate program. That's the dream, right? Well, I'm here to make it your reality.

With over 10 years in the affiliate marketing game, I've been the secret sauce behind turning struggling programs into money-making machines. Forget the cookie-cutter approaches; I'm all about crafting strategies that fit your business like a glove.

A well oiled and managed affiliate program that not only brings in the bucks but also builds lasting partnerships. Sounds like a dream but I've turned it into reality for many of my clients.

I'm all about numbers but I'm also about creating connections and collaborations that make your business thrive. Whether you're diving into the affiliate world for the first time or need a rescue mission for your existing program, I've got your back.

Ready to turn things around? Let's chat and craft a strategy that's tailor-made for your business. Here's to your success!

Work with me

Email me on hello@rosannalopes.com or let's jump on a call by booking a time slot that suits you via my Calendly