December 27

Paid Search Marketing

0  comments

Paid Search Marketing

Paid Search, also known as SEM or PPC, is a demand-based channel, where I bid on keywords that we think your target audience is most likely to be searching for online. When a potential customer searches for those keywords, or reads an article on a website that displays Paid Search ads, the “sponsored links” or “sponsored ads”, as they are called, will appear next to or above the text or search engine results.

With Paid Search ads, you only pay when a user clicks on your ad. This is by far one of the quickest channels to generate relevant traffic for you – if planned, executed and optimised properly.

If you’re looking for an expert to help you get started, or optimise your current account and efforts, let’s talk!

Loved this? Spread the word


About the Author

rosannalopes

Related posts

Web Analytics

​Read More

Paid Social Advertising

​Read More

Affiliate Marketing Management

​Read More
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!