December 27, 2017

Paid Search, also known as SEM or PPC, is a demand-based channel, where I bid on keywords that we think your target audience is most likely to be searching for online. When a potential customer searches for those keywords, or reads an article on a website that displays Paid Search ads, the “sponsored links” or “sponsored ads”, as they are called, will appear next to or above the text or search engine results.

With Paid Search ads, you only pay when a user clicks on your ad. This is by far one of the quickest channels to generate relevant traffic for you – if planned, executed and optimised properly.

If you’re looking for an expert to help you get started, or optimise your current account and efforts, let’s talk!

About the Author rosannalopes

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