The only way to improve the results of your business is by understanding the numbers. Many people know exactly how to see how many users have visited your website and where they came from, but it requires a deep understanding of the metrics and behaviour of your audience to keep growing the performance.
Web Analytics is the cornerstone of everything I do, without it, I wouldn’t be able to do my job. In fact, the first thing I ask when creating a strategy for my clients is to see the results in their web analytics tool so far. If you need my help understanding the performance of your websites and where the greatest opportunities lie, feel free to contact me.