Rosanna Lopes

Web Analytics

rosannalopes — Wed, 27 Dec 2017 23:47:01 +0000

The only way to improve the results of your business is by understanding the numbers. Many people know exactly how to see how many users have visited your website and where they came from, but it requires a deep understanding of the metrics and behaviour of your audience to keep growing the performance.

Web Analytics is the cornerstone of everything I do, without it, I wouldn’t be able to do my job. In fact, the first thing I ask when creating a strategy for my clients is to see the results in their web analytics tool so far. If you need my help understanding the performance of your websites and where the greatest opportunities lie, feel free to contact me.

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Paid Social Advertising

rosannalopes — Wed, 27 Dec 2017 23:39:51 +0000

Paid social ad campaigns are designed to further reach and help increase engagement with specific marketing tactics that I implement for you. Thanks to a wide variety of advanced targeting capabilities, Paid Social advertising can be a highly-effective marketing channel.

If you want to discuss how I can help you with Paid Social Advertising, let’s talk!

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Paid Search Marketing

rosannalopes — Wed, 27 Dec 2017 23:26:05 +0000

Paid Search, also known as SEM or PPC, is a demand-based channel, where I bid on keywords that we think your target audience is most likely to be searching for online. When a potential customer searches for those keywords, or reads an article on a website that displays Paid Search ads, the “sponsored links” or “sponsored ads”, as they are called, will appear next to or above the text or search engine results.

With Paid Search ads, you only pay when a user clicks on your ad. This is by far one of the quickest channels to generate relevant traffic for you – if planned, executed and optimised properly.

If you’re looking for an expert to help you get started, or optimise your current account and efforts, let’s talk!

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Affiliate Marketing Management

rosannalopes — Wed, 27 Dec 2017 23:09:41 +0000

Affiliate Marketing is a performance-based marketing channel in which merchants pay out a commission to publishers who actively promote them. They are often called affiliates or advertisers. Because you only compensate affiliates when conversion is made, the risk and upfront investment is typically lower in comparison with other paid channels. It takes an experienced Affiliate Marketer to understand the dynamics of the channel, find the right incentive and strategy to work with the right Affiliates and build strong partnerships on behalf of the brand.

Whether you’re just thinking about starting your Affiliate Channel or you already run your programme but are looking for improvements, feel free to contact me to discuss the options.

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Portfolio

rosannalopes — Mon, 08 Dec 2014 01:42:44 +0000

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